5 Secrets to Successful E-Mail Marketing

How confident are you in your email marketing strategy?

If you run a business and you feel your email marketing could be better, watch this video where we share the five secrets to a winning email marketing strategy for your business.

Video Transcript:

How confident are you in your email marketing strategy? If you run a business and you feel your email marketing could be better, keep watching and I'll share the five secrets to a winning email marketing strategy for your business. Before I share those five secrets, if you need help building and managing email campaigns for your business, send me an email to matt@onezebra.com and I'll be happy to help. Okay, let's get started. 1. Send relevant, valuable content from your blog. 1. Send relevant, valuable content from your blog. The majority of emails that you send to your database should be of value to them. Create videos, blogs, checklists, and other useful assets that will help your target customers. 2. Be concise in your emails. Use no more than three sentences and get to the point quickly. 3. Have a clear, short call to action. Depending on where the customer is in your nurturing campaign, this could be to 'click through to read more' on your blog or 'watch a video'. When you've offered several useful pieces of content, only then should you progress to a direct 'buy now' or 'book a meeting' call to action. 4. Include authority in your email signature. This could be a customer testimonial or an industry award; something that supports you as the expert in your industry. 5. Follow up with more valuable content. Email marketing requires patience and a commitment to producing useful content that your prospects are happy to receive. You're building credibility and reciprocity each time you share a new piece of content. So there you have it. Five secrets to great email marketing. Good luck and have an awesome day.